Privacy policy
Last updated: December 19, 2023
This Privacy Policy describes how ToyBoard.com (the "Site," "we" "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on toyboard.com (the "Site") or when you otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you, as a user of the Services, whether you are a customer, a website visitor, or any other person whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully. By using our Services, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Services.
Changes to this privacy policy
We may modify this Privacy Policy from time to time, particularly to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised version will be posted on the Site, the "Last Updated" date will be updated, and we will take any other action required by applicable law.
How we collect and use your personal information
To provide you with our services, we collect and have collected personal information about you from various sources over the past 12 months, as detailed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of use, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information do we collect?
The types of personal information we collect about you depend on your interaction with our site and your use of our services. By "personal information," we mean any information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.
Information we collect directly from you
The information you submit directly to us through our Services may include:
- Basic contact information, including your name, address, telephone number and email address.
- Information relating to your order, including your name, billing address, delivery address, payment confirmation, email address and telephone number.
- Account information, including your username, password, and security questions.
- Information relating to your purchases, including the items you view, put in your basket or add to your wish list.
- Customer support information, including information you choose to include in your communications with us, for example when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You can choose not to provide this information, but this may prevent you from using or accessing these features.
Information we collect through cookies
We also automatically collect certain information about your use of the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access our Site and use your account, including information about your device, browser, network connection, IP address, and other information about your use of the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including suppliers and service providers who may collect information on our behalf, such as:
- Companies that support our site and services, such as Shopify.
- Our payment providers collect payment information (e.g., bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders and provide you with the products or services you have requested, and to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information obtained from third parties will be processed in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties, nor for their policies and practices. For more information, please see the Third-Party Websites and Links section below.
How we use your personal information
- Provision of products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send you notifications relating to your account, purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges and allow you to post reviews.
- Marketing and advertising. We use your personal data for marketing and promotional purposes, including sending you marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you advertisements for products or services. This may include using your personal data to better tailor the Services and advertising on our Site and other websites.
- Security and fraud prevention. We use your personal information to detect, investigate, and take action regarding potential fraudulent, illegal, or malicious activity. If you choose to use our services and create an account, you are responsible for protecting your login credentials. We strongly recommend that you do not share your username, password, or any other access information with anyone. If you believe your account has been compromised, please contact us immediately.
- Communication with you. We use your personal data to provide you with customer support and improve our services. This is in our legitimate interest to respond to your requests, offer you efficient services, and maintain our business relationship.
Cookies
Like many websites, we use cookies on our site. For more information about the cookies used to manage our Shopify store, please visit https://www.shopify.com/legal/cookies. We use cookies to optimize and improve our site and services (including remembering your actions and preferences), perform analytics, and better understand how users interact with the services (in our legitimate interest to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better tailor services, products, and advertising on our site and other websites.
Most browsers automatically accept cookies by default, but you can configure your browser to delete or refuse them. Please note that deleting or blocking cookies may negatively impact your user experience and may cause some Services, including certain features, to malfunction or become unavailable. Furthermore, blocking cookies does not necessarily prevent you from sharing your information with third parties, such as our advertising partners.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this privacy policy. These circumstances may include:
- With suppliers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
- We collaborate with business and marketing partners, including Shopify, to provide you with services and advertising. We may use Shopify, META, and Google to deliver personalized ads through third-party services. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you ask us, request or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations, with your consent.
- With our subsidiaries or within our group, in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce all applicable terms of use and to protect or defend the Services, our rights and the rights of our users or others.
Over the past 12 months, we have disclosed the following categories of personal information and sensitive personal information (indicated by *) concerning users for the purposes set out above in "How we collect and use your personal information" and "How we disclose personal information":
| Category | Categories of beneficiaries |
|---|---|
|
|
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
We have "sold" and "shared" (as defined by applicable law) personal information over the past 12 months for the purpose of conducting advertising and marketing activities, as follows.
| Category of personal information | Categories of beneficiaries |
|---|---|
| Identifiers such as basic contact details and certain order and account information | business and marketing partners |
| Commercial information such as records of products or services purchased and purchase information | business and marketing partners |
| Activity on the Internet or a similar network, such as usage data | business and marketing partners |
User-generated content
The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, that content will be public and accessible to everyone.
We have no control over who has access to the information you choose to make public and cannot guarantee that those who do will respect your privacy or ensure the security of that information. We disclaim all liability for the confidentiality and security of the information you make public, as well as for the accuracy, use, or misuse of information you disclose or receive from third parties.
Third-party websites and links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are neither affiliated with nor controlled by us, we recommend that you review their privacy and security policies and other terms of use. We do not guarantee the privacy or security of these sites, and we disclaim all liability in this regard, including the accuracy, completeness, or reliability of the information contained therein. Information you post on public or semi-public platforms, including information you share on social media, may be viewed by other users of our Services and/or these platforms, without restriction on its use by us or any third party. The inclusion of these links does not imply any endorsement of the content of these platforms, or of their owners or operators, unless otherwise stated in our Services.
Data on children
Our services are not intended for children, and we do not knowingly collect any personal information about them. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to request its deletion.
As of the effective date of this privacy policy, we are not aware that we "share" or "sell" (as defined by applicable law) the personal information of individuals under the age of 16.
Security and storage of your information
Please note that no security measure is foolproof and we cannot guarantee "absolute security." Furthermore, the information you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, including whether we need the information to administer your account, provide the Services, comply with our legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights and your choices
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request in accordance with the law.
- Right of access/knowledge. You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
- Right to erasure. You may have the right to request the deletion of the personal information we hold about you.
- Right to rectification. You may have the right to request the rectification of inaccurate personal information we hold about you.
- Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, under certain circumstances and subject to certain exceptions.
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Right to opt out of sale, sharing, or targeted advertising. You can object to the sale or sharing of your personal data, or refuse its processing for targeted advertising purposes, in accordance with applicable data protection legislation. Please note that if you visit our Site with the Global Privacy Control opt-out option enabled, we will automatically interpret your request as a request to opt out of the sale or sharing of your data for the device and browser you are using.
- Limitation of processing: You may have the right to ask us to stop or limit the processing of your personal data.
- Withdrawal of consent: When we rely on your consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: If we refuse to process your request, you can appeal our decision by replying directly to our refusal.
- Managing your communication preferences: We may send you promotional emails, but you can unsubscribe at any time using the unsubscribe link in our emails. Even if you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders.
You can exercise any of these rights at the locations indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing you with a detailed response to your request. In accordance with applicable law, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request, we will require your representative to provide proof of your authorization to act on your behalf, and we may ask you to confirm your identity directly with us. We will respond to your request as soon as possible, in accordance with applicable law.
We use Shopify's advertising services, such as Shopify Audiences, to personalize the ads you see on third-party websites. To prevent Shopify merchants using these advertising services from using your personal information for this purpose, please visit https://privacy.shopify.com/en.
Complaints
If you have any complaints regarding the processing of your personal data, please contact us using the contact details below. If you are not satisfied with our response, depending on where you live, you can appeal our decision by contacting us using the contact details below or lodge a complaint with your local data protection authority.
International users
Please note that we may transfer, store, and process your personal data outside your country of residence, including in the United States. Your personal data is also processed by our staff and by third-party service providers and partners located in those countries.
If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses, or any equivalent contract issued by the competent UK authority, where appropriate, unless the data transfer is to a country that has been deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, please email us at contact@toyboard.com.
